To strengthen public education on the importance of regular deworming, we partnered with Johnson & Johnson Ghana to create a campaign centered around their trusted product, Vermox. The initiative combined awareness, accessibility, and brand visibility in healthcare and retail settings.

Pharmacists across Ghana were equipped with branded Vermox t-shirts, each carrying simple, thought-provoking inscriptions like “Deworming is self-Care?” and “Curious about worms, I’ve got answers?” These messages were designed to spark conversations, encourage questions, and remind families of the quarterly deworming guidelines recommended by global health bodies.

In addition, we designed custom Vermox paper bags, practical, branded packaging that ensured every purchase carried the message forward into homes. To further extend the campaign’s visibility, pull-up banners were deployed in pharmacies and healthcare facilities, reinforcing the key messages around deworming and positioning Vermox as the go-to solution.

By blending creative design with public health education, this campaign not only amplified Vermox’s brand presence but also advanced an important health agenda: ensuring families across Ghana understand the necessity of regular deworming for long-term well-being.