As part of Johnson & Johnson’s rollout of Trivacta across Ghana, we developed a nationwide hospital campaign designed to both inform and inspire. At the heart of the creative were framed picture installations carrying the uplifting tagline: “Help Them Enjoy Life’s Moments That Matter.” Displayed in hospital hallways and waiting areas, these visuals served as a daily reminder of the product’s role in improving lives and giving patients more moments of wellness with their loved ones.

To complement the visual campaign, we produced detailed brochures and booklets distributed across medical institutions. These materials provided essential information on Trivacta’s benefits, usage, and impact, enriched with testimonials that highlighted real-life stories of hope and recovery.

By combining emotive imagery with accessible educational content, the Trivacta campaign reinforced Johnson & Johnson’s commitment to healthcare innovation and compassionate patient care in Ghana